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Wanting to boost conversion rates and enhance their customer experience, Eloquii turned to ExperLabs. See how our cutting-edge software development techniques helped a blooming digitally native brand achieve escalating revenue increases through boosted sales and conversion rates!


Serving a market of $21B, Eloquii is a digitally native vertical brand offering fashionable and on-trend apparel clothes exclusively for plus-size women. Originally founded in 2011 by The Limited. In 2018, Eloquii got acquired by Walmart and since then it is operating under its ownership. Due to the plus women market being historically underserved, Eloquii has become a cult favorite among its customers in a very short period. With expertise in both fashion and technical design, ELOQUII’s unique approach caters to the fashion needs of a wide array of customers.


Plus-size apparel represents one of the fastest-growing segments in women’s clothing. Setting its foot in a market where the competition was high and the brand equity of other clothing brands was hitting its peak, it needed a strong tech foundation to make its mark. Eloquii was operating at a massive scale, processing a very high volume of orders on a daily basis. They needed a strong tech partner who can help them to grow and to scale their operations.

Our Action Plan

Rebuilding eCommerce Site on Salesforce Commerce Cloud Exper Lab believes in creating a user-focused shopping experience with a mobile-first approach. We did a complete site redesign and re-architecture to offer a responsive design with speed optimization service, providing an impeccable user interface and user experience to strengthen the online presence. See how Eloquii’s responsive web design optimized customer shopping experience across all devices.

Higher Conversion

Reduction in bounce rates

Improvement in Search Engine Ranking

Mobile Commerce App on iOS

Using Salesforce Open Commerce APIs

ELOQUII sells unique, versatile products through its digital channels. Offering the best online shopping experience for its customers is an integral part of Eloquii’s digital strategy. They turned to us to add a natively build a mobile app as an additional channel.

Our team of mobile and backend engineers swiftly crafted from scratch a turnkey solution that allowed Eloquii not just to have a native mobile commerce app but also a personalized shopping experience for its customers which includes offering some amazing engagement features like reviews after purchase, converting abandoned carts, social integrations and a list goes on.

To help Eloquii stand at the top of its game and offer an unparalleled online shopping experience to its customers, we introduced multiple payment options like Apple Pay, PayPal & Venmo. We also implemented payments through gift cards and flexible payment through Affirm.

Increase in Revenue From Mobile App

Increase in User Engagement


Eloquii wanted a partner they could trust to deliver results, and so they knocked on our doors. Our cutting-edge development services allowed us to generate solid results that helped Eloquii to stand apart in an extremely competitive market. Our enthusiasm and quality of development allowed Eloquii to avoid interruptions on its website and release its mobile app quickly, optimizing its customer experience and generating even more online revenue.

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What Our Clients Say

We are very impressed with their strong development abilities and cost-effectiveness.

We measured the success by tracking their deliverables and through QA testing, and Exper Labs was able to pass some of our code quality testing, timelines, and milestones to produce great results.

Vadim Tarasov

CEO, Slick Development

Engineers at Exper Labs are incredibly competent and easy to work with, and I would trust them to handle the most sticky and complex issues you could throw at them. In our case, we had a halfway developed smartphone app for both iOS and Android where our original developer had pulled out of the project due to a finance issue on their end, and we needed to bring in a new team to get the app functional. The code we inherited had zero documentation, out of date dependencies, and numerous other issues – and the first guy we brought in gave up after charging an exorbitant amount to stare at the code and do very little. Exper Labs came in and saved the day at a fair price. They’re superstars, and we highly recommend them.

Conchita Franco

Founder, Caromi

I’ve had a very good dialogue with Farhan and his team all throughout the process, with quick response and elaborate feedback. We are very happy with the first version of the app, and will definitely be working with this team again.

Ruben Hansen

Project Manager, Seafarer CV

We had numerous challenges wrt software development including speed of delivery, quality of code and cost.

We worked with Exper Labs to help find a solution that helped us achieve our solution within cost and high quality.

Their project management style is was agile & flexible.

We were impressed with their responsiveness and ability to understand unique challenges.

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CEO, Markitech
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