Six Smart Strategies Every Company Should Adopt from Big Tech

In today’s fast-paced digital landscape, it’s more important than ever for companies to stay ahead of the curve in order to remain competitive. One way to do this is by looking at the strategies and best practices of tech companies – the industry leaders! Big tech companies like Google, Amazon, Apple, and Netflix have set the bar so high it’s no wonder we all feel like we’re playing a game of “keeping up with the tech giants.” But don’t worry, there’s still hope for the smaller companies that are looking up to them! These tech giants have achieved their success by leveraging data, embracing automation, fostering innovation, and putting the customer first. Whether you’re a small startup or a well-established business, there is something to be learned from the giants of the tech industry. Smaller companies can also benefit from these strategies and should consider borrowing from the best practices of big tech to stay in the game. So, let’s dive in and discover the secrets of the tech gurus!

Personalizing Solutions

Personalizing solutions to the end user is one of the key strategies used by big tech companies. By collecting data on their customers’ needs, behaviors, and preferences, they can tailor their products and services to meet the unique needs of individual users. This not only improves the customer experience but also helps to increase customer loyalty and retention. For example, using machine learning, Amazon Personalize enables developers to swiftly create and distribute tailored suggestions and intelligent user segmentation. It helps to speed up your digital transition and makes it simpler to include personalized suggestions into already-existing websites, applications, email marketing platforms, and other platforms. On the other hand, with Google’s Recommendations AI, you can send high-performing suggestions to any customer touchpoint, such as your website, mobile experience, email, contact center, and more. Recommendations AI takes advantage of Google’s most recent machine learning architectures, which effectively adjust to changes in assortment, special offers, and pricing, as well as real-time consumer behavior. Smaller companies can also benefit from personalization by collecting data on their customers and using it to tailor their products and services to meet the specific needs of individual users. This can help to improve the customer experience and increase customer loyalty.

Investing in New Technologies

Investing in new technologies is one of the strategies of big tech companies to stay ahead of the curve. By doing this, they are able to improve their products and services, increase efficiency and productivity, and gain a competitive edge. For example, Google and Amazon invest heavily in artificial intelligence and machine learning to improve their products and services, and to gain insights into customer behavior. Facebook and Microsoft also invest in developing new technologies and integrating them into their products and services. Moreover, it may also help companies to anticipate future trends. For example, big tech companies like Google and Amazon are investing in technologies such as cloud computing and the Internet of Things (IoT) to prepare for the future. Smaller companies can also benefit from treating technology as an investment by allocating a portion of their budget to research and development to stay competitive and anticipate future trends. 

Diversity and Inclusion

Incorporating diversity and inclusion in the workplace is also one of the best practices of tech. These tech giants create a more inclusive and equitable work environment, which can lead to increased creativity, improved problem-solving, and better decision-making. For example, many big tech companies have set diversity and inclusion goals, and have implemented programs to recruit and retain underrepresented groups. Google, for example, has set a goal to achieve “representation” across its workforce by 2020, which includes increasing the number of underrepresented groups in leadership positions. Microsoft has also set a goal to have a diverse and inclusive workforce, including a target of having women in senior leadership positions. Smaller companies can also benefit from aiming for diversity by creating an inclusive work environment and actively recruiting and retaining underrepresented groups. This can help to improve problem-solving, creativity, and decision-making and can also help to build a more equitable and inclusive company culture.

Making Clear Goals and Objectives

Another best practice of tech companies is to establish clear goals and objectives. By setting clear and measurable goals, they can focus their efforts and resources on what is important and track their progress toward achieving those goals. Big tech companies use these goals as a roadmap for their business and align the efforts of their employees and teams to achieve them. For instance, Facebook has set a goal of connecting the world, and they have been working on various initiatives such as internet.org to achieve it. Big tech companies set goals for financial performance, customer satisfaction, and other key metrics. For example, Amazon has set a goal to become the most customer-centric company in the world, and they track metrics such as customer satisfaction and repeat business to measure progress toward that goal. Smaller companies can also benefit from setting goals and objectives. This can help them to better understand their progress, and make data-driven decisions to help achieve their targets.

Flexibility and Resilience

Being flexible and resilient is a strategy of big tech companies that they use to adapt to changing market conditions and unexpected challenges. By being flexible, these companies can quickly pivot and adapt their products, services, and business models to meet the changing needs of their customers and the market. Being resilient, on the other hand, allows them to bounce back from setbacks and continue to make progress toward their goals. For example, during COVID-19, Microsoft adapted quickly to the pandemic by providing free access to its Teams video conferencing service to help companies and organizations move to remote work. On the other hand, Amazon shifted its focus to meet the increased demand for online shopping and delivery services during the pandemic. They also invested in technology to achieve operational efficiency to meet the increased demand. Smaller companies can also benefit from being flexible and resilient by being open to change and experimentation. This can help them to meet unexpected challenges effectively, leading to achieving success in the long run.

Being Customer-Focused

One of the best practices of tech is also being customer-focused and putting the customer at the center of their operations, leading to increased customer satisfaction and loyalty. For example, Apple is also known for its customer-centric approach and is focused on creating products and services that are intuitive and easy to use. Smaller companies can also benefit from being customer-focused by putting the customer at the forefront and continuously working to improve their experience. In this way, they can meet the needs of their target market and ultimately drive their business to success.

Final Words

It’s no secret that big tech companies have set the bar high when it comes to innovation and customer experience. They have all the bells and whistles and know how to work their magic. But just because you’re not a tech giant doesn’t mean you can’t borrow a page or two from their book. By implementing these best practices for tech companies, you can improve your operations, increase your chances of success, and ultimately drive your business growth. How about you get a partner for your software development company that helps you drive toward growth? Well. Look no more! Exper Labs is a custom software development company that strives to achieve your business goals by implementing the industry’s best practices. Reach out to us now to set yourself on a path to success.